Being a Social Media Savvy person can be both hard and challenging but I wouldn’t change it for the world.
As you can imagine my role can be challenging at the best of times but as its so varied, it constantly keeps me on my toes. A key part to my daily tasks is taking charge and managing the social media channels which includes posting and creating content for all the usual’s like Twitter and Facebook but also looking after the “behind the scenes” tasks such as dealing with customer queries and keeping an eye on the analytical side of things.
A typical day of a social media strategist can start as early as you wake up, the first thing you do is see whats trending, breaking news and discover what has got everyone talking. That is the easy bit, next you need to begin thinking, how is this relevant to my company?
What I find best thing to do is to write down the current topics and begin fitting the jigsaw pieces of how you could retweet, re blog or write up content which relates to say a breaking story but also relates to the company. This is what is known as a call of action, and is essentially what brings the reader back to your company.
But engaging your audience with whats trending or breaking news isn’t enough you also need to keep on top of posting regularly, which is why it is super important to use a good content calendar so you both track the analytical side of the content but also schedule ahead.
Below is an example of how many times I post for each social media platform.
- Twitter: Posting at least one post an hour, re-tweeting the minimum of four influential tweets. Monitoring both the Twitter and Facebook consistently for comments, questions likes and re-tweets so I can respond effectively.
- Facebook: Ideally posting 3-5 posts a day
- Instagram: Ideally 2-3 posts a day
Re-posting and tweeting influential posts is great, but I still need to think of creative ways to promote content, competitions we have and truly engage our fans and followers with the use of memes, pictures, infographics and questions.
Going back to tracking and looking at the analytical side of content being posted I need to work out what gains the most engagement so I can plan content for the future that will continue to grow the company.
This is only a snippet of my day to day to do list, but what can seem challenging and hard-work is the thrill of the role and without it I wouldn’t love what I do.