Don’t focus all you attention on gaining 1 million followers as your main focus should be the quality of your content as it more useful to have 250,000 ACTIVE readers who re-blog and share your content than a huge number of INACTIVE followers. As the latter will not commit to you.
- LISTEN AND COMMUNICATE
Being on social media allows you to effectively communicate with customers, listen to their thoughts and offer solutions. Communicate with them to understand what it is about your business that they like or don’t like.
- BE AWARE OF YOUR AUDIENCE
If your customers leave a comment respond as quickly as you can. Especially if it is negative the quicker you respond and rectify the issue the better.
- RIDE OUT THE WAIT
Creating content is the easy part, but actually spending time analysing the results takes time, not everything you post will gain automatic viral status. Success takes time and hard-work.
- FOCUS CONTENT
Make content relevant to the audience. Whether its content you produce yourself or content you share from others. If it has nothing to do with your brand its not relevant to your target audience.
- SHARE OTHER BLOGGERS CONTENT
In order to succeed you need to make sure your not a selfish content writer. Liked something another person has written then share it on your site. You never know sharing that one post could gain you more followers that you potentially could not reach before.
- SHAREABLE CONTENT
Create content which is of great quality, people are more likely to share it on other social platforms. The more your content is shared the greater traction it will create and after all the, that is the fundamental rule of content marketing.