“A picture is worth a thousand words”
Stories can grab us instantly, pull us in emotionally or transport us to the wildest depths of someones imagination. Being a great story teller is a valued skill in the world of marketing. So when we add this skill with well thought out photographs we can essentially create an amazing social media campaign.
Sharing photos on social media is simple and with so many applications such as Instagram and Pinterest, uploading photos could not be anymore easier. The question you should be asking yourself as a brand is, “How can I take my photographs to a new level and create a successful story or campaign that sells my brand?”
Every brand needs to tell a story and in order for visual storytelling to work and engage your audience you need to ensure you are marketing your brand correctly with your photographs. There are a number of ways to do this, and below I have listed some key points you should take note of.
Behind the Scenes:
Followers of companies love to see photos of what is going on behind the scenes, and this is great way to get your followers involved. It tells a story of your brand being more human and creates a connection with your audience, making them feel as though they are part of your brand. Celebrities are great examples of this as from time to time they post photos of themselves getting ready to film a movie scene or a sneak pic of a photo-shoot they are doing.
Photographs that relate to current events
Our society is always going through changes and social media plays a key role in sharing these events with the world. Social media in a sense is a news platform with a number of people hearing, seeing and discussing world events as they happen in real time. Facebook is a good example of a social media outlet which takes advantage of getting its users involved in current events, an example of this was when it allowed users to change the colour of their profile pictures to support same-sex marriage.
Sharing your brands success
Sharing your success with your audience, makes them feel apart of your company. People who follow a brand love to get involved and see how they have shaped the successes of company. Charities and their Facebook pages use photographs the most successfully in connection with engaging their audiences.
Khalsa Aid is a great example of a brand which constantly shares the success of helping others in need and shows images of where people’s donations are going. They are one of many brands that engage successfully and truly allow their followers to share in the success of what they aim to achieve.
Share your brands history or major milestones
Engaging your audience and making them feel apart of your story is something I must of repeated a number of times already in this post, and sharing your milestones and history are top of the list as a way to keep your brand alive and show your audience how they have helped your brand stay and continue to be strong.
Disney’s Facebook page is a prime example of a brand that continue to show how long it has been about reminding its audiences of previous films as part of their on this day post.
Facebook is a perfect application to create engaging and fun campaigns and with the added bonus of photos, brand can market themselves to new heights. As Facebook can make your content go viral and truly engage users. It is further the best social media application to use to reach a large audience, as it allows your campaign to have users gain an in-depth brand experience and capitalise on person to person marketing. Blissfully unaware your audience become brand advocates.
One of the top campaigns so far on Facebook for me would have to the Ice Bucket Challenge campaign, a campaign that had people from across the world drop buckets of ice over their heads and post videos of it on their wall challenging friends and family. The campaign not only raised money for ALS but also upped the awareness of it to a huge audience, over 70 billion video views. With 17million videos created and posted on Facebook which included challenges posted by celebrities and Facebook creator Mark Zuckerberg. The campaign spent no money promoting it, yet managed to generate an audience of over 440 million and raise $220 million dollars. This is a great example of how Social can create a wave effect and is sternly becoming the best way to promote a brand.