“Explore the world through someone else’s eyes”

You may or may not have heard of Periscope as it is still a relatively new addition to Twitter but those of you who don’t know what it is, here is a brief breakdown. I must add though for any marketers this is a great breakthrough for Twitter and will help connect brands and audiences on a more personal level.

Periscope describe their story as a live streaming application which allows people to connect in real time and state that “While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”

The reason I said this is a great breakthrough for Social Media Marketers is because audiences love new ways to connect and share, and Periscope gives you the ability to really get creative and experiment without having to blow a huge budget. Live streaming is for sure the new way forward!


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