The above # is a prime example of how saying the wrong thing can cause a Social media debate and potentially ruin your brand or persona.
In the case of Kyle Jenner the youngest of the Kardashian/Jenner clan she chose to for what ever reason to recently use the #Whitegirlsdoitbetter after she posted a picture of herself on Instagram with Cornrows. This hashtag was soon deleted, but the damage was already done. What she failed to grasp apart from the obvious racial appropriation is that Social media is instant!
The hashtag alone has created a whirlwind of debate across the internet as some people sided with Kyle and used the hashtag as a way to make jokes and add to the racial appropriation. Whilst others like Amandla Stenberg who posted on Kyle Jenner’s page
“When u appropriate black features and culture but fail to use ur position of power to help black Americans by directing attention towards ur wigs instead of police brutality or racism #whitegirlsdoitbetter,”
used the hashtag to debate how people should use their social status and do good with it and we shouldn’t be judging girls on Race and appreciate all people no matter what skin colour.
Although Kyle Jenner has rightly so made herself to be unaware of how to be racially appropriate, she has how ever demonstrated how a Hashtag can create debates, make the internet go crazy and lastly most importantly show how the internet can also change things up and flip what was a bad hashtag into a way to eliminate the hateful nature.